Brands brought into form.
Every project below is end-to-end: strategy, brand identity, voice, web, and the systems that carry it. Organized by the kind of business it serves.
Brands built to hold the work
Lumière Health & Wellness
Luxury holistic acupuncture studio
Editorial, elevated, completely consistent. Brand identity, voice, and web presence built to position a holistic acupuncture practice in the luxury wellness category without losing the integrity of the underlying work.
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Sonia Singh
Spiritual coach & women's circle facilitator
Soft, feminine, sophisticated. A personal brand for a spiritual teacher that holds the depth of the work without slipping into clichés. Brand identity, web, and event marketing for live women's circles.
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BraveSpace Embodiment
Embodied movement & bodywork practice
Earthy, bold, alive. Brand and web for an embodied practice working with retreats, bodywork, and group programs. The visual language matches the wildness of the work itself.
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Harmonic Life
Sound frequency therapy & bodywork
Clean, modern, calm. Brand and web for a sound frequency tuning fork and therapeutic stretching practice, positioned to make an alternative modality feel approachable to a chronic pain audience.
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The Holistic Esthetician
Holistic skincare practice
Warm, natural, grounded. Brand identity and web for a holistic skincare practitioner positioning between aesthetics and wellness, with messaging that speaks to clients seeking depth beyond results.
Visit site →Personal brands for people with something to say
Stare at the Wall
Mark Blacknell · Author & teacher
Spiritual without softness, masculine without rigidity. Author brand, book launch site, and supporting marketing for a meditation teacher and writer. The work is direct, and the brand had to match it.
Visit site →Trust, expertise, and warmth in equal measure
Green Line Money Method
Tucker Watkins, CFP · Independent financial advisor
Brand, web, video, and lead generation system for an independent financial advisor. Warm, family-focused positioning in a category that usually feels cold. Includes on-camera video direction and a complete discovery call funnel.
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PacWest Agency
National insurance agency · 500+ agents
Full digital infrastructure overhaul for a $49M+ insurance agency protecting 14,000 families annually. Website, recruiting and financial services funnels, segmented CRM pipelines, dual-track automations, 52-video training course, AI knowledge bot, and community platform.
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Agency Alive
Growth program for insurance agencies
Productized senior engagement built from the PacWest playbook. Brand identity, web, sales funnel, and video production for a 14-week build cycle that delivers complete digital infrastructure to growing insurance agencies.
Visit site →Built for Solaris Method
The work I've held every role on. Concept, brand, design, production, and the platform behind it. These are the projects that prove the offer.
Let's keep the conversation going.
Whether you're exploring a fractional engagement or considering me for a senior role on your team, I'd love to talk.