Selected Work
concept to finish, one brand at a time

Brands brought into form.

Every project below is end-to-end: strategy, brand identity, voice, web, and the systems that carry it. Organized by the kind of business it serves.

01 · Wellness & Healing

Brands built to hold the work

Lumière Health and Wellness

Lumière Health & Wellness

Luxury holistic acupuncture studio

Editorial, elevated, completely consistent. Brand identity, voice, and web presence built to position a holistic acupuncture practice in the luxury wellness category without losing the integrity of the underlying work.

Brand Identity Web Design Brand Voice

Sonia Singh

Spiritual coach & women's circle facilitator

Soft, feminine, sophisticated. A personal brand for a spiritual teacher that holds the depth of the work without slipping into clichés. Brand identity, web, and event marketing for live women's circles.

Brand Identity Web Design Event Marketing
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BraveSpace Embodiment

Embodied movement & bodywork practice

Earthy, bold, alive. Brand and web for an embodied practice working with retreats, bodywork, and group programs. The visual language matches the wildness of the work itself.

Brand Identity Web Design Program Marketing
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Harmonic Life

Harmonic Life

Sound frequency therapy & bodywork

Clean, modern, calm. Brand and web for a sound frequency tuning fork and therapeutic stretching practice, positioned to make an alternative modality feel approachable to a chronic pain audience.

Brand Identity Web Design Service Marketing
The Holistic Esthetician

The Holistic Esthetician

Holistic skincare practice

Template customization · base design by Lark & Tweed Creative

Warm, natural, grounded. Brand identity and web for a holistic skincare practitioner positioning between aesthetics and wellness, with messaging that speaks to clients seeking depth beyond results.

Brand Identity Web Design Brand Voice
03 · Author & Speaker

Personal brands for people with something to say

Stare at the Wall

Mark Blacknell · Author & teacher

Spiritual without softness, masculine without rigidity. Author brand, book launch site, and supporting marketing for a meditation teacher and writer. The work is direct, and the brand had to match it.

Author Brand Web Design Book Launch
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04 · Financial & Professional Services

Trust, expertise, and warmth in equal measure

Theseus Strategy Group

Strategic advisory firm

Sharp, confident, considered. Brand identity and web for a strategy consultancy serving leaders navigating complex decisions. Built to signal senior-level thinking from the first scroll.

Brand Identity Web Design Brand Voice
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Green Line Money Method

Tucker Watkins, CFP · Independent financial advisor

Brand, web, video, and lead generation system for an independent financial advisor. Warm, family-focused positioning in a category that usually feels cold. Includes on-camera video direction and a complete discovery call funnel.

Brand Identity Web Design Video Production Lead System
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PacWest Agency

National insurance agency · 500+ agents

Full digital infrastructure overhaul for a $49M+ insurance agency protecting 14,000 families annually. Website, recruiting and financial services funnels, segmented CRM pipelines, dual-track automations, 52-video training course, AI knowledge bot, and community platform.

Digital Infrastructure Web Design CRM & Automation Video System
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Agency Alive

Growth program for insurance agencies

Productized senior engagement built from the PacWest playbook. Brand identity, web, sales funnel, and video production for a 14-week build cycle that delivers complete digital infrastructure to growing insurance agencies.

Brand Identity Web Design Sales Funnel Video Production
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05 · My Own Brands

Built for Solaris Method

The work I've held every role on. Concept, brand, design, production, and the platform behind it. These are the projects that prove the offer.

Course Brand

Rooted and Automated

A course on building integrated marketing systems

Brand, landing page, course platform, curriculum, and production. A complete digital product built end-to-end inside Solaris Method, teaching the operational playbook I use with fractional clients.

Brand Identity Web Design Course Production Curriculum
Design System

The Six Templates

Custom website foundations for the AI Growth System

Six complete websites for six kinds of local business, each designed and coded in house. These are the foundations new Growth System sites are built from.

Web Design Art Direction Custom Code Design System

If you'd like something like this built for your business, let's talk.

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